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MOST Accelerator Fund, MA7 Ventures and Axiom Capital Invested in 4sell.ai — a Platform for Improving Customer Service

4sell.ai is an AI platform that makes customer service quality and customer experience measurable. It was founded by classmates from Karaganda — Roman Belopolsky and Konstantin Balzin (the project’s CTO).

The system works directly on employees’ devices — at cash registers, in call centers, and with waitstaff. The service helps businesses increase revenue through upselling, reduce errors thanks to real-time prompts, effectively train employees, and receive daily transparent analytics without mystery shoppers — for each branch and employee.
“An 8% increase in the average check can bring a network of 50 cafés up to $1 million in additional annual revenue,” notes Roman Belopolsky, the company’s CEO.
Employees receive instant bonuses for meeting service standards — gamification turns quality control into a motivation and growth system. After the introduction of motivation and gamification inside client networks, the share of upsells in the average check increased on average by 8%, and for some employees — by 16–19%.

The first implementations in the Hani chain showed growth in average check and employee engagement. Among clients are HoReCa market leaders — SF, Zebra Coffee, Coffee Hub — and the first pharmacy chain, Biopharma. The total number of branches across current clients already exceeds 200 locations.

The raised funds will be directed toward accelerating product rollout and platform development: a new application for waiters and self-service functionality, improved gamification, and R&D to increase speech analysis accuracy and transition to on-device edge analysis.

In 2026, 4sell.ai plans to scale to 1,000 locations, reach break-even, and prepare to enter the U.S. market.
“The MOST Accelerator Fund program helped us rethink our approach to growth and fundraising,” says co-founder Roman Belopolsky. “We learned how to properly build relationships with investors and found an advisor who helps the team grow without unnecessary mistakes. The first push toward scaling came from Murat Abdrakhmanov’s lecture on venture thinking in Karaganda — after it, we viewed our product differently and began considering the international market for the first time. We are grateful to Maria Zhirkova, head of Terricon Venture, for organizing this event, as well as to Astana Hub.”
MOST Accelerator Fund is a venture accelerator fund with a $10 million volume, supporting AI B2B startups from Central Asia. The fund’s portfolio contains 10 teams, each of which has undergone a rigorous investment selection process and demonstrates the potential for international expansion.

MA7 Ventures is a venture ecosystem founded by Murat Abdrakhmanov, the largest angel investor in Central Asia. MA7 Ventures has selected over 60 projects and invested more than $25 million. It is the first profitable venture ecosystem in Central Asia.

Axiom Capital is a venture fund specializing in companies in the corporate B2B software segment.
2025-12-10 13:53 News